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Written by Lauren Williams

How To Achieve More With Google Ads For Your Estate Agency

Investing in Google ads can help to showcase your estate agency to more potential customers with a high return on investment, making it one of the best ways to promote your estate agency online.

So, what is Google Ads?

Google Ads is a pay-per-click (PPC) advertising platform, meaning that you only pay for the clicks your ad receives. Google Ads allows businesses, such as estate agencies, to display their ads at the top of the Google search results pages. This is a great way for estate agencies to get your property listings in front of potential buyers and sellers who are actively searching for similar properties.

What are the benefits to using Google Ads for estate agencies?

There are a variety of advantages for using Google Ads to promote your estate agency and any specific listings you have, including…

  • Reach a wider audience: Google Ads can help you reach a wider audience of potential buyers and sellers than traditional marketing methods, such as print advertising. Your ads can be shown to people who are searching for properties in your area, regardless of whether they are already familiar with your agency.
  • Targeted to the right people: Google Ads allows you to target your ads to specific keywords and demographics, so you can ensure that your ads are seen by people who are most likely to be interested in your listings. For instance, you could target your ads to people who are searching for “2 bedroom flats in London” or “luxury homes in the Cotswolds.”
  • Track your results: Google Ads provides detailed reports on the performance of each of your campaigns, so you can see how many people are clicking on your ads, how much you are spending, and how many leads you are generating. This information can help you optimise and improve your campaigns to get the most out of your money.
  • Quickly and easily to set up: Google Ads is easy to set up and manage, even if you have no prior experience with PPC advertising. There are a huge variety of tools and resources available to help you get started, and you can always get help from a Google Ads expert if you need it.

If you are an estate agency, Google Ads is a powerful tool that can help you reach more potential buyers and sellers, get in front of the right clients, and track your results. To learn more about how Google Ads can work for your estate agency, you can visit the Google Ads website or contact us today.

When setting up your campaigns make sure you are following Google’s best practices to achieve better results from your ads. Ensure you are…

  • Using relevant keywords: When you are creating your ad campaign, be sure to use relevant keywords that your customers are likely to use when searching for similar properties. This will help your ads show up when people are actively looking for what your agency has to offer.
  • Writing effective ad copy: Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords you are targeting. 
  • Setting a budget: It is important to set a budget for your Google Ads campaign so that you do not overspend. You can start with a small budget and then adjust it as needed.
  • Tracking your results: Google Ads provides detailed reports on the performance of your campaigns. Track your results so that you can see what is working and what is not, you can then learn from this to improve your ads in the future.

By following these tips, you can use Google Ads to effectively market your estate agency and generate more leads. Google Ads is perfect for helping to get your estate agencies name out there and promote your company while enticing new buyers and sellers on to your website to find out more about a particular listing.

Get in touch today for more information on how RJM Digital can get you started with Google Ads.