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Written by Lauren Williams

Our Top Tips For Creating An Estate Agent website That Performs

An estate agent’s online presence can be pivotal for connecting with potential clients and showcasing your properties effectively. A well-designed and engaging estate agent web design website can make all the difference in attracting potential buyers and sellers. Whether you’re an experienced professional or just starting in the real estate industry, here are some top tips to help you build and create an engaging estate agent website that stands out from the crowd and gets you noticed.

1 – User-friendly design

When visitors click on your website, their first impression matters. A clean, organised layout with easy navigation can really enhance their user experience. Make sure your website is mobile-responsive too, as a significant portion of users browse on their smartphones or tablets.

2 – High quality images and videos

Real estate agent web design is a visual industry, and the quality of your property photos can make or break a deal. Why not invest in professional photography to showcase properties in their best light. Incorporate high-resolution images, virtual tours, and even drone footage to provide a comprehensive view of each property, helping your customers to make the right decision.

3 – Property search feature

An advanced property search feature is essential for helping visitors find their ideal property quickly and efficiently. Add filters for location, price range, property type, and any other relevant criteria. The easier it is for users to find what they’re looking for, the more likely they are to stay on your site.

4 – Descriptive property descriptions

Beyond images, well-crafted property descriptions are important. Use descriptive language that highlights the property’s key features, amenities, and unique selling points. Provide accurate and detailed information to help potential buyers envision themselves living in the space.

5 – Clear call-to-action buttons

Guide visitors through the buying or selling process with clear and strategically placed call-to-actions. Whether it’s “Contact Us for More Information,” “Schedule a Viewing,” or “Request a Valuation,” prominent call-to-actions encourage user engagement and help convert leads into actual clients.

6 – Customer reviews

Build trust by showcasing testimonials and reviews from your happy clients. Positive feedback adds credibility to your website and helps to demonstrate your expertise and commitment. On your site you could also have both written testimonials and video testimonials, which can help your potential customers understand further how you are able to help them.

7 – Informative and engaging blogs

Position your estate agency web design as the industry expert by regularly publishing informative blog posts, guides, and educational content related to real estate. This not only establishes your credibility but also keeps visitors engaged and encourages them to return for more valuable insights.

8 – Information on the local area for specific listings

Include a section on your estate agent web design website that provides information about the area you operate in. Highlight nearby amenities, schools, transportation options, and other factors that can influence a buyer’s decision. This demonstrates your local knowledge and helps buyers understand the context of each property before making a decision.

9 – Link your social media accounts

Connect your website to your social media profiles to expand your online reach. Allow visitors to share your listings on social media with friends and family. Active social media accounts can further engage your audience and showcase your listings to a wider audience in unique and creative ways.

10 – Offer support with a live chat feature

Offer a live chat feature that enables visitors to ask questions and receive immediate assistance. This can be particularly helpful for addressing inquiries about specific properties or the buying/selling process in real-time. 

11 – Post video content

In addition to photos, try using video to showcase properties. Video tours give viewers a dynamic and immersive experience, helping them visualise the layout and the flow of a property. You can also use video content for market updates, tips for buyers and sellers, and more which can be posted both on your estate agent web design website and on social media.

12 – Update your site regularly

Keep your estate agent web design website current by updating listings, blog posts, and other content regularly. An outdated website can deter visitors and convey a lack of attention to detail. So, by maintaining and updating your website weekly can help attract new customers and keep those already looking for properties engaged with your agency.

By incorporating these top tips into your estate agent website design, you can create a compelling and engaging online platform that attracts new potential clients, builds trust, and ultimately drives success for your agency in the competitive real estate market. Your website is typically the first interaction your clients will have with your brand, so investing time and effort into its design and functionality can help you to ultimately achieve more.