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Written by Lauren Williams

The Importance Of Website Speed

The importance of website speed

In the digital world, website speed is crucial for the success of any website. Slow-loading sites typically cause your users to feel frustrated, leading to less conversions and overall lower search rankings. 

So, what is website load speed?

Website speed is the amount of time it takes for a website to load on a user’s device. It is measured in seconds, and a good website, according to Google, should load in 2-3 seconds or less.

Website Load Time Statistics: Why Speed Matters in 2023 (websitebuilderexpert.com)

The Importance of Website Speed:

There are 3 main reasons as to why website speed is the most important feature to your website. 

1. User experience: Fast-loading sites provide customers with a seamless browsing experience, keeping them engaged throughout the entire buying process.

2. Conversion rates: Any delay in page load time can significantly impact conversions. Quick loading websites allow visitors to complete actions, such as clicking a button, as soon as possible.

3. Search engine rankings: Faster sites rank higher in the search engine results pages, allowing you to boost your organic traffic and improve your SEO.

How can you achieve a quicker website load speed?

Achieving quicker load speeds on your website is easy to do, just follow these few tips…

  • Compress your website’s files
  • Use a CDN (Content Delivery Network)
  • Minify your code
  • Optimise your images

Why we believe GatsbyJS is the Best Tool:

GatsbyJS is known for its fast performance and ensuring a great user experience. It efficiently splits code into smaller parts, reducing initial loading times. It also has built-in image optimisation and features like lazy loading, where only certain parts of the website load until they are needed. GatsbyJS implements caching and prefetching techniques for quick page transitions and offline browsing. Additionally, it offers scalability and strong security measures.

Website speed is crucial for user experience, conversions, and search rankings. Implementing strategies like minimising image sizes and using a CDN can improve loading times. However, at RJM Digital we believe GatsbyJS is by far the best tool for web design London with its exceptional performance, efficient code splitting, built-in image optimisation, caching, and scalability. 

Find out more about why we use GatsbyJS, click here.